Creating your Brand Purpose from​ scratch. Waccenture’s 5-step program for giving your brand ‘meaning’

Our research show that on 43.3% of occasions, once you’ve convinced your customer to trust you, you can sell them almost anything.

I’m afraid this is a parody. Waccenture isn’t a real consulting firm. People don’t have time to actually read this stuff anyway. We are sorry if this comes as a disappointment to you. Please forgive us if we’ve wasted your time. 

The Biggest Marketing Challenges for corporates is how to make money when nobody likes you

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