Purpose: Waccenture research indicated 58% of consumers say that they will pay extra for a brand with a purpose as opposed to a mission.

Photo by Joshua Rawson-Harris on Unsplash
Photo by Joshua Rawson-Harris on Unsplash

58% of consumers say that they will pay extra for a brand with a purpose as opposed to a mission. Men will pay slightly more for a mission than a purpose, while women who take more surveys will pay more for a purpose.

95% will pay a lot more than extra if you give their lives a greater Purpose than just going to work to pay bills and watch yourself get older and lose sexual interest in your spouse.

Seems to be an even split her between the sexes. People who are non-binary skip this question.

38% will pay extra if you just have nice packaging and tell them repeatedly as if they are children that this is what this everyday item they all grew up with does.

2% will pay extra simply because they had a good day and you did nothing special

2 thoughts on “Purpose: Waccenture research indicated 58% of consumers say that they will pay extra for a brand with a purpose as opposed to a mission.”

  1. … I am sure your research will also tell you (I love research telling me things!) that women will pay even more if the purpose is something to do with “empowering”

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.