58% of consumers say that they will pay extra for a brand with a purpose as opposed to a mission. Men will pay slightly more for a mission than a purpose, while women who take more surveys will pay more for a purpose.
95% will pay a lot more than extra if you give their lives a greater Purpose than just going to work to pay bills and watch yourself get older and lose sexual interest in your spouse.
Seems to be an even split
38% will pay extra if you just have nice packaging and tell them repeatedly as if they are children that this is what this everyday item they all grew up with does.
2% will pay extra simply because they had a good day and you did nothing special