PWC – People without competence? Pricks without a conscience?

Always happy to spread the word about fellow consultants, after all, we’re all competing for seats on the same gravy train. Here’s a recent PWC misdemeanour, followed by a recent fine for our other friends at Deloitte. The Financial reporting agency literally keeps telling them they’re incompetent, yet we doubt their fees will be coming …

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Waccenture: “It’s official – We’re above the law!’

Following close analysis of recent court cases and fines for rival consulting groups, Waccenture can announce that, as of this morning, we are officially above the law! “a serious lack of competence in conducting the audit work”. To remain above the law and under the radar, we have agreed with the the Financial Reporting Council …

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Waccenture asks: You want ICE with that?

Consulting giant McKinsey announced in July 2018 that it would no longer do business with ICE. McKinsey “will not, under any circumstances, engage in any work, anywhere in the world, that advances or assists policies that are at odds with our values,” Kevin Sneader, the firm’s managing partner said. Deloitte: $103,899,307.61 in contracts with ICE …

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Only 8% of clients question what benefit they get from our week in Cannes

New Waccenture Insights TM research reveals that, when questioned, only 8% of our clients wondered what possible benefit they might get from our attendance at this week’s hung-over ad-fest here in Cannes 43% of CMO’s and above said ‘Lucky people, I don’t blame them. I’d be there myself if I didn’t have to conduct 32 …

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At Cannes this week? Why not come to our fringe event!

Once again, Waccenture are throwing a lavish after-hours party, where the great and the good rub shoulders with the average and mediocre of adland . Our gathering has become something of a cult event where literally anything goes. Spinning the wheels will be our old friend, Kanye Moveooto’theway and with a delicious BBQ provided, quite …

At Cannes this week? Why not come to our fringe event! Read More »

HBR top’s Waccenture’s ‘Most Retweeted’ list for 7th year running!

Waccenture’s annual survey of CMO’s retweeting habits once again throws up few surprises. Top of the list remains the Harvard Business Review on 63% of retweets, followed by The Economist with 21%, the Financial Times on 8% and Barron’s on 4%. The remaining 4% of retweets went to other journals, otherwise deemed to be ‘insufficiently prestigious’ or ‘not considered authoritative amongst my peers’. …

HBR top’s Waccenture’s ‘Most Retweeted’ list for 7th year running! Read More »

Reverse Broken Windows Theory: It starts with ​pencils.

It started with the pencils. When the consultants bought the creative agency they said they wouldn’t interfere. The whole point of buying an agency was to make the end-to-end process more seamless, but it would obviously be vital to retain the distinctive values and skills of each team. It was even stipulated in the agency …

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Purpose: Waccenture research indicated 58% of consumers say that they will pay extra for a brand with a purpose as opposed to a mission.

58% of consumers say that they will pay extra for a brand with a purpose as opposed to a mission. Men will pay slightly more for a mission than a purpose, while women who take more surveys will pay more for a purpose. 95% will pay a lot more than extra if you give their …

Purpose: Waccenture research indicated 58% of consumers say that they will pay extra for a brand with a purpose as opposed to a mission. Read More »

The most important value is trust: Once your cu​stome​rs trust you, you can sell them almost anything.

Our research shows that on 43% of occasions, once you’ve convinced a customer to trust you, you can sell them almost anything. I’m afraid this is a parody. Waccenture isn’t a real consulting firm. People don’t have time to actually read this stuff anyway. We are sorry if this comes as a disappointment to you. Please …

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Agency head insist ​​he will only accept Waccenture’s $120m buy-out if’s allowed to retain ‘Creative integrity’

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Creating your Brand Purpose from​ scratch. Waccenture’s 5-step program for giving your brand ‘meaning’

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New Waccenture research suggests consumers​ think brands that use consultants have too much money and lack imagination

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