If it looks like a duck and walks like a duck, but clucks like a chicken, 87% of CMO’s are likely to assume there’s something wrong with the data

I’m afraid this is a parody. Waccenture isn’t a real consulting firm. People don’t have time to actually read this stuff anyway. I’m sorry if this comes as a disappointment to you. Please forgive us if we’ve wasted your time. 

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